New Regional Sales Manager for Oceania

On April 1, 2025, Jacqui Lee was appointed Regional Sales Manager Oceania to coordinate local sales in Australia and New Zealand from Auckland on the North Island of New Zealand. "The opportunity to work within our global organization and highlight Oceania is appealing," says the experienced sales expert. In the newly created position, Jacqui Lee reports directly to Dirk Haarhaus, Regional Director Oceania at a. hartrodt in Sydney, Australia. She will work closely with Jan Buelck, Head of Sales Europe at the Management Holding in Hamburg, and regional colleagues.

Two decades of sales management experience

Jacqui Lee has been in the international freight forwarding and logistics business in New Zealand for more than two decades. She brings with her extensive experience in distribution management from companies of various sizes. The decisive factor for her move to a. hartrodt was the excellent reputation of the family business: "The solid, traditional organization with long-standing, committed employees is exactly what I was looking for."

Auckland and Tauranga are major export ports

The Regional Sales Manager's growth strategy is to identify new markets and regions with the aim of acquiring strategic accounts. According to her, Auckland is "an ideal location to manage regional sales activities" due to its good regional connectivity. In addition to the economically important Bay of Plenty and Waikato regions with agricultural production, there are also major export ports in Auckland and Tauranga nearby. "Along with South Island’s ports we are starting to see economic growth," emphasizes Jacqui Lee. "We offer different transportation routes and carrier options to our customers to ensure the best solution," she says. She also emphasizes customs clearance expertise and consultation on trade compliance.

Jacqui Lee plans to strengthen the sales team for Australia and New Zealand with up to six new hires by the end of the year: "Thanks to our more structured sales approach and clear Key Performance Indicators (KPIs), customers can expect quicker response times."