Central and Eastern Europe: a. hartrodt optimizes LCL procurement
Regional OKR team implements pioneering strategy with clear customer focus.
The Central and Eastern Europe region is moving forward within the a. hartrodt Group to adopt and implement a strategy based on the OKR process ("Objectives and Key Results"). "Our strategy is as simple as ambitious: We want to become a. hartrodt’s most customer-centric company," says OKR ambassador Tamari Mikatsadze, Accountant/ODM Key User at a. hartrodt's regional head office in Prague. Strategy and Key-Result Owners from the Czech Republic, Hungary, Poland, and the regional head office met in Prague early May for the rotational OKR review meeting. This event marked the end of the first and the start of the second OKR cycle in 2025.
Change from top-down management to bottom-up approach
As one of the first teams within the Group, a. hartrodt Czech Republic introduced the OKR process. "Our learnings benefit others," says Tamari Mikatsadze. Together with OKR ambassador Yuye Zheng, Junior Trade Lane Manager Asia at a. hartrodt Czech Republic, she supports communication. "We foster a shift from traditional top-down management to a more bottom-up approach where all voices are truly heard," says Yuye Zheng.
Working faster, competitive prices, better service
The region is already undergoing its next OKR cycle, involving as many customers as possible. At the beginning of 2025, the objective was set to optimize the LCL procurement process. The initial focus was on team efficiency, which was later redefined by OKRs. "We don't just want to work faster, but to deliver more competitive prices and a stronger service," says Yuye Zheng. All initiatives have the aim to stay close to the customer. "We tailor our solutions to unique needs, act on feedback and focus on long-term partnerships based on trust," summarizes Tamari Mikatsadze.
Both were qualified by certified OKR coaches. "We also apply our experience in global projects," reports Yuye Zheng. "Anyone who is ready to take on responsibility and wants to make a difference can be part of our team," she emphasizes.