25-year anniversary of a. hartrodt Indonesia

"Finally we can celebrate again," says Ratna Dewi, Managing Director of a. hartrodt Indonesia in Jakarta since the beginning of this year, delightedly after the pandemic restrictions. Sunday marks the 25-year anniversary of the national subsidiary, followed by a celebration on the subsequent Saturday. All 132 employees of the offices in Jakarta, Cengkareng, Surabaya, Balikpapan, Semarang and Bali are invited to the capital. Managing Directors of a. hartrodt from Malaysia, Myanmar, the Philippines, Vietnam and Singapore are also expected to attend. "At the party, everyone will be wearing neon colors because a. hartrodt Indonesia was founded in the flashy 90s," explains Ratna Dewi.

Since this year 100 percent a. hartrodt

In 1997, Andreas Wenzel registered in Jakarta the local company PT. Panah Perdana Logisindo. "We are 100 percent owned by a. hartrodt since this year and we maintain to use the name," says Ratna Dewi. In 2006, the family business had obtained 95 percent of the shares when Thomas Malecki was Managing Director in Indonesia. After he changed to the Netherlands, Sebastian Endt was responsible for the business in Indonesia from 2012 to 2015.

"Build talent, strengthen the company, deliver quality"

"Sebastian Endt successfully set up our training academy in 2012," says Ratna Dewi, referring to another milestone. Currently, three young professionals with a bachelor's degree are undergoing a two-year trainee program. Two other employees completed a master's program. Ratna Dewi wants to "build talent, strengthen the company and deliver the best quality." Since January, she has hired five sales people and one air freight product manager, and plans to add two more sales account managers by the end of the year. Ratna Dewi has worked for a. hartrodt for 16 years and sees market opportunity in new energy, the health sector and through digital transformation: "This will simplify and accelerate logistics processes."

Indonesia is Southeast Asia's largest economy, with export growth among the highest in the world. Ratna Dewi's objective is to "contribute to substantial growth" in the region. That should please her predecessor from 2015 to 2021, Kristian Sabitzki, now Regional Managing Director in Southeast Asia. Like other former country directors, he is on the guest list for the anniversary party.